Say hello! catherine.budhi@gmail.com
“Catherine leads brand and campaign art direction, design team excellence, and strategic solutions with our cross-functional teams. She works directly for leadership autonomously and serves as a creative reviewer for the rest of the in-house design and external design workflows. It’s clear to me that the rest of the design team and many of her counterparts respect Catherine’s leadership and feel supported by her. The creative achievements for the brand, and many focused campaigns and projects in 2023, would not exist the way they do without Catherine’s efforts.”
Irvine, CA
August 2022 - Present
Associate Creative Director, Brand
Defines visual identity for the corporate brand and its extensions—supplementing with templates to enable the GTM organization
Leads the conceptualization and execution of integrated marketing campaigns to promote enterprise tech products and solutions
Supports senior management in procuring, onboarding, and managing design agencies and external partners
Develops dashboards reflecting creative team productivity to provide recommendations on resourcing improvements
Evaluates and implements design processes to enhance creative operations and streamline workflows
Austin, TX
April 2020 - May 2022
Senior Art Director
Established brand guidelines and standards for both B2B and B2C expressions to reinforce targeted experiences
Identified creative needs across the organization and developed processes to operationalize designers for scaleable execution
Participated in market research and competitive analyses to identify opportunities for brand differentiation and growth
Mentored a team of designers throughout the project lifecycle, from ideation to execution, guaranteeing high-quality deliverables
Oversaw budgeting and resource allocation for photography shoots, ensuring optimal utilization of assets across all marketing efforts
New York, NY
July 2018 - April 2020
Senior Art Director
Spearheaded the visual evolution for a leading enterprise software company, overseeing all aspects of elevating the brand’s identity and positioning in the market
Guided a multidisciplinary team art directors, designers, and video producers, fostering collaboration and synergy among diverse skill sets to deliver cohesive and innovative design solutions
Implemented project management tools and systems to facilitate project tracking, resource allocation, and deadline management
Conducted regular performance reviews for team of art directors and designers and provided coaching for professional growth and development
New York, NY
November 2015 - June 2018
Art Director
Collaborated directly with executive leadership to define and codify the brand experience for a leading social technology enterprise
Worked cross-functionally with product, sales, and marketing to determine strategy and production needs for developing go-to-market materials
Managed design approvals for in-house designers and external partners ensuring alignment with brand identity and objectives
Empowered a team of brand ambassadors with templates and resources to shepherd consistency across a global workforce of 1,600 employees
Hasbrouck Heights, NJ
November 2013 - November 2015
Design Manager
Pioneered the visual language for sub-brand publications Retail TouchPoints and DemandGen Report
Maintained standardized procedures and guidelines for creative projects to facilitate visual consistency and quality control
Served as a liaison between creative team, writers, and external partners, managing relationships to ensure seamless project execution
Designs include (but not limited to): custom whitepapers, e-books, infographics, event signage, interactive assessments, landing pages
New York, NY
2008-2013
Bachelor of Arts (BA), Graphic Communications
Lexicon (Yearbook), Co-Editor in Chief
Encounters (Publication), Contributor & Illustrator
The Ticker (Newspaper), Contributor & Illustrator
F.U.S.I.O.N. (Filipinos Uniting Students In Other Nations), Co-Chair