Experience

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Catherine Budhi Creative

Remote / Austin, TX
November 2025 - Present

Independent Design Consultant

  • Provide brand, design, and creative direction services for clients across B2B and B2C industries.

  • Lead brand identity, campaign creative, and scalable design systems for ongoing and project-based work.

  • Oversee all creative execution, scoping, timelines, and client communication from concept through delivery.

Current clients: Via Scientific, Ready Set Toe, Portico

Genesys

Remote
October 2024 - November 2025

Associate Creative Director

  • Led a full-scale corporate rebrand, defining the visual identity and roll-out strategy across global teams and brand ambassadors; improved brand consistency by 75-85%.

  • Built and implemented a Bynder DAM, reducing asset search and production time by 40-50%.

  • Partnered with leadership and cross-functional leads to develop visual brand strategy for core brand, internal programs, customer brand, and product brand.

  • Directed multidisciplinary creative teams, improving on-time delivery rates by 10-20% and increasing output quality.

Alteryx

Remote
August 2022 - October 2024

Associate Creative Director

  • Defined the company’s visual identity system and produced comprehensive guidelines adopted by 2,300+ global employees and external partners.

  • Led concept and execution for integrated enterprise campaigns, contributing to 20-30% growth in engagement, event attendance, or pipeline influence.

  • Managed agency selection, onboarding, and performance—optimizing vendor spend by 40-60%.

  • Developed dashboards to track creative team productivity, reducing bottlenecks and improving throughput by 10-20%.

One Drop

Austin, TX
April 2020 - May 2022

Senior Art Director

  • Developed unified B2B/B2C visual systems for design consistency and reinforced targeted brand experiences.

  • Directed packaging, email, and campaign design contributing to a 28% lift in customer engagement.

  • Mentored a design team through concept-to-delivery, improving creative quality scores and on-time delivery.

  • Collaborated on competitive research to identify brand differentiation opportunities, informing 3-5 key initiatives.

  • Managed budgets and production for photoshoots, reducing cost per asset by 60-70%.

Infor

New York, NY
July 2018 - April 2020

Senior Art Director

  • Led visual evolution for enterprise software brand across events, TV, sports sponsorships, and digital channels.

  • Oversaw a team of art directors, designers, and video producers, increasing cross-functional alignment and output.

  • Implemented project management processes improving resource allocation and deadline adherence by 15-25%.

  • Provided performance coaching to creative team, contributing to 20-40% individual growth and skill expansion.

Sprinklr

New York, NY
November 2015 - June 2018

Art Director

  • Defined brand experience guidelines and visual identity for a global social technology company.

  • Partnered with product, sales, and marketing to develop high-impact go‑to‑market assets for 10+ global initiatives.

  • Built scalable enablement templates used by 1,600+ employees, improving brand consistency across regions.

  • Approved creative across internal and external teams, ensuring alignment with business and brand priorities.

G3 Communications

Hasbrouck Heights, NJ
November 2013 - November 2015

Design Manager

  • Established the visual identity for two publication sub-brands.

  • Built and maintained creative processes ensuring quality and consistency across print and digital deliverables.

  • Coordinated cross-functional workflows between writers, editors, designers, and external vendors.

  • Designed whitepapers, e-books, infographics, event signage, landing pages, and interactive digital content.