Say hello! catherine.budhi@gmail.com
Irvine, CA
August 2022 - Present
Associate Creative Director
Defines the visual identity for the corporate brand and its extensions, creating comprehensive guidelines and templates to enable in-house creative, external vendors, and the go-to-market organization
Leads the conceptualization and execution of integrated marketing campaigns promoting enterprise tech products and solutions, including user conferences and trade-shows, sports marketing, demand generation campaigns, swag, environmental branding, and more
Supports senior management in procuring, onboarding, and managing design agencies and external partners
Creates dashboards to evaluate creative team productivity and bandwidth, offering strategic recommendations for resourcing and operational improvements
Provides creative direction and design reviews for the in-house design team and external vendors, ensuring alignment with brand standards and stakeholder goals
Austin, TX
April 2020 - May 2022
Senior Art Director
Developed brand guidelines and standards for both B2B and B2C expressions, enhancing and reinforcing targeted brand experiences
Identified creative needs across the organization and established processes to operationalize designers for scalable execution, working on projects ranging from product packaging to email nurture campaigns
Participated in market research and competitive analyses to identify opportunities for brand differentiation and growth
Mentored a team of designers throughout the project lifecycle, from ideation to execution, guaranteeing high-quality deliverables
Oversaw budgeting and resource allocation for photography shoots, ensuring optimal utilization of assets across all marketing efforts
New York, NY
July 2018 - April 2020
Senior Art Director
Spearheaded the visual evolution for a leading enterprise software company, overseeing all aspects of elevating the brand’s identity and positioning in the market, as displayed in a new user conference look and feel, TV commercials, and sports sponsorship branding
Managed a multidisciplinary team of art directors, production designers, and video producers, fostering collaboration and synergy among diverse skill sets to deliver cohesive and innovative design solutions
Implemented project management tools and systems to facilitate project tracking, resource allocation, and deadline management
Conducted regular performance reviews for team of art directors and designers and provided coaching for professional growth and development
New York, NY
November 2015 - June 2018
Art Director
Collaborated with executive leadership to define and codify the brand experience for a leading social technology enterprise, updating corporate messaging and guidelines
Worked cross-functionally with product, sales, and marketing to determine production needs for developing priority go-to-market materials
Empowered a team of brand ambassadors with templates and resources to shepherd consistency across a global workforce of 1,600 employees
Supervised design approvals for a team of in-house designers and external partners, ensuring alignment with brand identity and company objectives for marketing designs, including conferences, ads, social, e-books, blogs, and more
Hasbrouck Heights, NJ
November 2013 - November 2015
Design Manager
Pioneered the visual language for sub-brand publications Retail TouchPoints and DemandGen Report
Maintained processes and guidelines to ensure visual consistency and quality control for creative projects
Served as a liaison between designers, writers, and external partners, managing relationships to ensure seamless project execution
Designs include (but not limited to): custom whitepapers, e-books, infographics, event signage, interactive assessments, landing pages
New York, NY
2008-2013
Bachelor of Arts (BA), Graphic Communications
Lexicon (Yearbook), Co-Editor in Chief
Encounters (Publication), Contributor & Illustrator
The Ticker (Newspaper), Contributor & Illustrator
F.U.S.I.O.N. (Filipinos Uniting Students In Other Nations), Co-Chair