VISUAL IDENTITY | BRAND GUIDELINES | ART DIRECTION
Maveryx is a community of Alteryx users, customers, partners and employees. With Maveryx, we encourage the exploration of new frontiers, introducing a sense of purpose that anyone can embrace and evangelize.
I led the development of the customer brand's visual identity, overseeing every aspect from inception to realization. This involved directing the artistic vision across a spectrum of marketing materials, spanning from digital customer portals to tangible, branded merchandise.
Role: Associate Creative Director
Credits: Vanessa G (Global Creative Director), Azusa M (Illustrator), Michelle B (Studio Designer), Kelly L (Content)
BRAND GUIDELINES | ART DIRECTION | MULTICHANNEL CAMPAIGN DESIGN
A multi-tactic, cross-channel global campaign that makes Alteryx customers the hero, by highlighting the ways Alteryx helps them achieve improved personal and business outcomes.
The Analytics Champion campaign called for a unified message and creative look and feel. With that we created Ana, the Analytics Champion, as the emblematic face of the brand. Ana unites our 5 tenet strategy with her compelling narrative—told through an animated series and multichannel campaign rollout.
Role: Associate Creative Director
Credits: Vanessa G (Global Creative Director), Azusa M (Illustrator), Deep Vibe (Video Producer), Kelly L (Content), Caitlin S (Director, Demand Gen)
VISUAL IDENTITY | BRAND GUIDELINES | ART DIRECTION | EVENT DESIGN
Alteryx's premier analytics customer conference brings together industry leaders, data enthusiasts, and innovators for three days of immersive learning, networking, and inspiration. The event attracted 2,511 in-person attendees and 1,242 virtual viewers, achieved 55 million+ social impressions, and generated a $6.9M pipeline.
As the design lead, I established visuals, guided branding, and managed approvals for environmental signage and digital promotion, collaborating with internal teams and external vendors to ensure a seamless attendee experience.
Role: Associate Creative Director
Credits: Vanessa G (Global Creative Director), Azusa M (Illustrator), Michelle B (Studio Designer), Laura V (Global Events), Bellwether (Environmental Production), Studio Science (Stage Production)
LOGO + VISUAL IDENTITY | ART DIRECTION | MULTICHANNEL TEMPLATE DESIGN
Introduced in early 2022, Portico emerged as a boutique real estate brokerage serving the vibrant Central Texas community.
Portico sought a comprehensive brand package, encompassing a name, logo, color palette, and fonts. I collaborated directly with the owner and marketing lead to craft the distinctive brand identity you see today.
Role: Creative Director
Credits: Dan S (Business Owner), Yoori K (Marketing Lead)
LOGO REVAMP | ART DIRECTION | MULTICHANNEL TEMPLATE DESIGN
Established in 1985, Phil-Am Foods has been a staple for the Staten Island Filipino community, offering a diverse array of Philippine foods and products.
Phil-Am aimed to refresh its brand logo and update the color palette, all while maintaining a deep connection to cultural motifs.
Role: Creative Director
Credits: Felix I (Business Owner), Kristina I (Business Lead)
ART DIRECTION | MERCH DESIGN
As art director of the Alteryx brand, I spearhead the creation and brand approvals of corporate swag products. Additionally, I played a role in the development of the swag store website and ensuring the maintenance of a curated collection of on-brand merchandise.
Role: Associate Creative Director
Credits: Vanessa G (Global Creative Director), Brett H (Store lead), Azusa M (Illustrator), Trey J (Illustrator), Whitestone (Producer)
PHOTOGRAPHY | ART DIRECTION | PUBLICATION | MULTICHANNEL CAMPAIGN DESIGN
Life Without Limits was One Drop’s quarterly lifestyle magazine tailored for individuals managing diabetes and other chronic conditions.
As the art director, I curated captivating visual narratives, overseeing custom photoshoots that showcased everything from nutritious dishes by our certified health coaches to yoga workouts and product spotlights. Beyond print, our content fueled thought leadership across digital platforms, empowering our community through engaging social media posts and informative blog articles.
Role: Art Director
Credits: Sarah K (VP of Brand), Ami L (Photographer), Kaylan B (Designer), Sara H (Content)
ART DIRECTION | CONTENT
Every impression matters. Whether it’s an ad or a handshake. Slides or swag. They all add up. The Sprinklr Experience Guide was created with that in mind—defining the three core pillars of the Sprinklr Experience and aligning 1,400+ employees on “what we say”,“how we look,” and “how we behave.”
I collaborated closely with the head of content to craft the guide, blending written directives with visual representations of brand rules and concepts. Together, we ensured clarity and cohesion in communicating the brand's essence and experience.
Role: Art Director
Credits: Uyen N (Content)
VISUAL IDENTITY | ART DIRECTION | ADS
The “Built for” brand awareness campaign marked the debut of Infor’s brand evolution, unveiling a fresh visual identity and refined messaging. In addition to overseeing the campaign's live-action commercial series spotlighting customers empowered by Infor software, I created a custom software layer and meticulously art directed on-screen appearances to seamlessly integrate our software into lifestyle editorial videos.
Featured brands and partners: Goya, Brooks Koepka, Dunlop Tyres, Triumph Motorcycles, Martin Guitars
Role: Art Director/Illustrator
Credits: Peter G (Video Director), Adam M (Animator), Cameron W (Creative Director)
Press: NBC, CNBC, MSNBC, CNN, Bloomberg, BBC, Bloomberg UK, Channel News Asia, The Washington Post, and The Wall Street Journal
